In order for outstanding grapes to become unforgettable wine, it necessitates an essential dedication of marrying the best of Mother Nature with the best of man. As South Coast Winery's winegrower and proprietor, Jim Carter's approach to growing the best grapes in Southern California honors this union, alongside his hiring award-winning winemaking team Jon McPherson & Javier Flores. Therein lies the success.

"There is a place on earth where each of the grapes are grown to produce today's wine.Our place on earth –the valley of Wild Horse Peak -- is the best." states Carter.

His vineyards, located on the eastern side of Mount Palomar, are set in the native terrain of Southern California which offers invigoratingly beautiful scenery. The nearby Temecula Valley offers daytime heat and nighttime cold, an ideal agricultural setting for winegrowing but after tasting his first harvest, Carter realized his mountain vineyard had something extra—more sunshine. It is this extra gift from Mother Nature that produces South Coast's exceptional grapes. Not planted in the more common California sprawl, Carter's vineyards are planted in 3'6" heights, allowing the extra sunshine to meet and make great each cluster of grapes.

Rooted in this celebration of sun and soil, Carter built an exceptional winery within a picturesque vineyard setting in the heart of Temecula's beautiful wine country. Offering fine wine from the South Coast Appellation of Southern California along with estate vineyard wines, South Coast's wine will be made the way 'people want to drink it' – splendid, enticing and impressive.

Master Winemaker Jon McPherson has been making Carter's wine for the last two years and he, alongside Winemaker Javier Flores, believes the combination of winegrower and winemaker will bring without doubt many award-winning wines.